JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division Achieve top-line, market share and bottom-line targets for the brands assigned Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force Analyze market conditions and forecast sales on a regular basis Monitor ROI on brand strategies Monitor competitor activities Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) a
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