What Channel Marketing contributes to Cardinal HealthMarketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services. Channel Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth and improved profitability.This is an essential channel marketing role that is accountable for the execution of critical projects and ta